Keynote Address - 1 The End of Assumptions: Turning Research into Trusted Storytelling Laura Robbie, CEO, APAC & MENA, YouGov Followed by a conversation with Michelle Francis, Godrej Industries Limited
4:15 pm
Keynote Address - 2 Story Wars: AI the New Hope? Adrian Warr, CEO - South Asia Pacific, Burson Followed by a conversation with Shefali Sapra, Diageo
5:00 pm
Tea / Coffee Break
5:45 pm
Keynote Address - 3 The Impact of Storytelling in Building Powerful Business Brands Dana Salloum, Chief Communications Officer, Alstom Followed by a conversation with Tarun Deo, Progressive Communications
6:30 pm
Keynote Address 4 The Story of a Two Billion you’ve Never Heard Before Rekha Raghunathan, CEO, India Animal Fund Followed by a conversation with Sharmistha Ghosh Solomon, Avian We.
7:15 pm
Keynote Address 5 May my Story be an Inspiration Heena Sidhu, Olympian Pistol Shooter Followed by a conversation with Reegal Ranjan Mantoo, Value 360 Communications
8:00 pm
The PRAXIS Gala
8:45 pm
Drinks and Dinner
9:15 pm
Live Concert – Kabir Cafe
11:00 pm
Day Ends
9:15 am
Early Bird Lucky Draw
9:30 am
Keynote Address - 6 From Screen to Strategy: Storytelling Secrets Bollywood can Teach PR Advita Patel - President, CIPR Followed by a conversation with Amit Nanchanal, PepsiCo India & South Asia
10:30 am
Keynote Address - 7 Using Compelling Stories to Build Authenticity Rochelle Ford, Chief Executive Officer, Page Society Followed by a conversation with Shashikant Someshwar, The Weber Shandwick Collective, India
11:15 am
Tea / Coffee Break
11:50 am
Keynote Address 8 - From Audience Insight to Impact: Stories Only Matter if They Matter to Someone Bella Ling-Nair, Senior Director, Communications & Patient Advocacy, JAPAC (Japan, Greater China & APAC), Edwards Lifesciences Followed by a conversation with Bishnupriya Narayan, Akasa Air
12:40 pm
Keynote Address - 9 The Role of our Brain in Unlocking the Power of Stories Raja Jamalamadaka, Neuroscience Expert Followed by a conversation with Jasrita Dhir, Ashoka University
01:20 pm
Lunch
2:30 pm
Keynote Address 10 – The Story is the Strategy: The Relevance of Stories in the Age of AI Chris Foster, CEO, Omnicom Public Relations Group Followed by a conversation with Arun Sudhaman, The PRomise Foundation
3:10 pm
Keynote Address 11 From Now to Next: Get Ready for the Thirsty 30s James Wright, Global CEO ANZ, Global CEO HAVAS Red & Global Chairman HAVAS PR Network Followed by a conversation with Arpana Kumar Ahuja, Jindal Steel
3:50 pm
Keynote Address 12 Looking Through the Viewfinder: Stories Beyond the Lens Amol Palekar, Actor, Director & Painter in conversation with Sandhya Gokhale, Advocate, Activist & Filmmaker
4:30 pm
Closing Remarks & Vote of Thanks
5:00 pm
PRAXIS Closes
5:15 pm
120-minute Break
7:30 pm
Fulcrum Awards Night presented by The Promise Foundation
9:00 pm
Music, Drinks & Dinner
11:00 pm
Day Ends
Day to explore the city of Dehradun and travel back to home location