The Summit


PRAXIS is an acronym for the Public Relations And Corporate Communications India Summit. It is the world's largest festival of Reputation Management professionals (also know as Public Relations practitioners). The summit was born in November 2012 and travels to different cities annually. The organisers who comprise a dozen volunteers from different organisations do not repeat venues, speakers, bands and the menu.

The purpose of PRAXIS is to offer the fraternity a platform to gather, to learn, to share and to engage. In Latin, PRAXIS means 'to act' or 'to do'. During the two day summit over 500 professionals travel mainly from the three major metros to listen to speakers from India and overseas who share insights on a theme. A live music performance on the first night and the Fulcrum Awards, post PRAXIS on the second night make the experience lively.

The summit is supported by the leading PR firms based in India and is affordable to those who plan well in advance to attend. Participants include senior communications directors, CEOs of PR firms, middle management - both from consulting firms and in-house as well as representatives from support companies. The conference ensures that the audience stays in one or two official hotels which ensures bonding and time to connect. Reputation Today magazine was born at PRAXIS.

PRAXIS Schedule


Day 1 - Friday, 27th September

12 noon Summit Check-in  
12:30 pm Welcome Lunch  
1.15 pm PRAXIS Masterclasses with Aparna Jain, Author & CEO - Zebraa Works
Patrice Tanaka, Chief Joy Officer - Joyful Planet
Dr Samir Parikh, Director - Fortis Hospital - Mental Health & Behavioural Sciences Group
3.15 pm Group Photograph
3:45 pm Welcome Address
4.15 pm Keynote Address 1 Shiv Shivakumar, Group Executive President, Corporate Strategy - Aditya Birla Group
5:00 pm Keynote Address 2 - In Brands, We Trust Matthew Harrington, Global COO - Edelman followed by a conversation with
Arun Sudhaman, CEO & Editor-in-Chief - The Holmes Report
5.45 pm Keynote Address 3 - Can Trust be Measured? Johna Burke, Managing Director - AMEC followed by a conversation with
Deepshikha Dharmaraj, Managing Director - Genesis BCW
6.30 pm PRCAI State of the Business Report
6:45 pm Speeches of Inspiration - Powered By Aditya Birla Group Aditi Prasad, COO - Robotix Learning Solutions
Afreen Akhtar,Writer & Women’s Rights Activist
Shahnaaz Khan, Peace and Conflict Researcher and Educator
7.30 pm Felicitations
7.45 pm MSL Super Night Power Talk by Anand Sankar, Founder - Kalap Trust
8.30 pm Cocktails Conversations and Dinner
9:00 pm Concert The Local Train
10:30 pm End of Day One

Day 2 - Saturday, 28th September

7.30 am Breakfast in respective hotels
9.15 am Lucky Draw
9:30 am Special Address 1 - The need for a more Trusting World Richa Chadda, Actor
10:30 am Keynote Address 4 - Growth with Goodness Chat Powered by Adani Goodness and Trust can Change the World: Devdutt Pattanaik, Author
11.15 am Keynote Address 5 Melissa Waggener Zorkin, Global CEO & Founder - WE Communications followed by a conversation with
Mahesh Jayaram, Director, Corporate Communications - Dell India
12 noon Stories of Trust from Asia: A Power Panel Elan Shou, (RuderFinn)
Johna Burke, (AMEC) and
Lee Nugent, (Archetype)
Priyanka Tanwar, (LIXIL) moderated by
Arun Sudhaman, (The Holmes Report)
12:45 pm Lunch
2:00 pm Keynote Address 6 - Creating a Sense of Trust Between Journalists and PR Professionals Gregory Galant, CEO - Muck Rack
2:30 pm Special Address 2 - How to Build, Manage and Measure Brand Trust Christo van Wyk , Meltwater
2:45 pm Special Address 3 - Key Findings on Page Research Peter Debreceny, Page Society
3:15 pm Keynote Address 7 - Rebuilding Trust - The new mandate of Chief Communications Officers Arunav Sinha, Head of Communications - Coursera followed by a conversation with
Lucy Harvey, Managing Director (METIA) - Hill+Knowlton Strategies
4:00 pm Keynote Address 8 Evidence-based Creative - Trust in a Left Brain / Right Brain World Barri Rafferty, President & CEO - Ketchum followed by a conversation with
Anant Rangaswami, Author & Editor
4:45 pm A Special Session
5:00 pm Closing Remarks
5.15 pm Fun Time
7.30 pm Awards Night
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Day 3 - Sunday, 29th September

8:00 am Breakfast in respective hotels
9:00 am Departures

PRAXIS Registration

The full PRAXIS ticket costs Rs 30,000/- + GST. However, the organising team in collaboration with partners is offering individuals a few tickets in phases that are non cancelable and non transferable. These tickets do not include stay.
Super Early Bird Valid From 10th October 2018 till 18th October 2018 - 8 days, 80 tickets Rs 10000
Very Early Bird Valid From 19th October 2018 till 19th December 2018, 80 tickets Rs 12000
Regular Early Bird Valid From 20th December 2018 till 31st March 2019, 80 tickets Rs 15000

The following tickets are available for groups and corporates through the invoicing method for 3 or more tickets. 2 or less tickets will have to be purchased online. These tickets do not include stay.
Corporate Early Bird Valid From 1st April 2019 till 30th June 2019 Rs 20000
Final Discounted Price Valid From 1st July 2019 till 30th August 2019 Rs 25000
Actual Price Valid From 1st September 2019 till 15th September 2019 Rs 30000
GST @ 18% extra for all tickets. Explara charges not included

Summit Partners