11.00 am on 21st September to 11.00 pm on 23rd September, 2023


PRAXIS is an acronym for the Public Relations And Corporate Communications India Summit. It is the world's largest festival of Reputation Management professionals (also know as Public Relations practitioners). The summit was born in November 2012 and travels to different cities annually. The organisers, who comprise a dozen volunteers from different organisations do not repeat venues, speakers, bands and the menu.

The purpose of PRAXIS is to offer the fraternity a platform to gather, learn, share and engage. In Latin, PRAXIS means 'to act' or 'to do'. During the two-day summit over 500 professionals travel mainly from the three major metros to listen to speakers from India and overseas who share insights on a theme. A live music performance on the first night and the Fulcrum Awards, post PRAXIS on the second night make the experience lively.

The summit is supported by the leading PR firms based in India and is affordable to those who plan well in advance to attend. Participants include senior communications directors, CEOs of PR firms, middle management - both from consulting firms and in-house as well as representatives from support companies. The conference ensures that the audience stays in one or two official hotels which ensures bonding and time to connect. Reputation Today magazine was born at PRAXIS.


ITC Grand Chola, Chennai


In 2023 PRAXIS will be held in continuation to the 11th edition of the World PR Forum.
WPRF 2023 check in starts at 11 am on Thursday, 21st September and concludes at 1:30 pm on Friday, 22nd September.
PRAXIS 2023 opens at 3:30 pm on Friday, 22nd September and concludes at 5:30 pm on Saturday, 23rd September.
This will be followed by the Fulcrum Awards Night between 7:30 pm - 11 pm on Saturday, 23rd September.

  • Day 01

    Thursday, 21st September World PR Forum

  • Day 02

    Friday, 22nd September

  • Day 03

    Saturday, 23rd September

  • Day 04

    Sunday, 24th September

10:15 am

WPRF Registration Opens

11:35 am

Welcome Session

12:15 pm

Inaugural Address

Government Communications: The Good, Bad & Ugly

Dr Palanivel Thiaga Rajan Honorable Minister for Information Technology & Digital Services, Tamil Nadu

12:45 pm

President’s Address

Justin Green, President & CEO, Global Alliance for Public Relations & Communication Management

01:15 pm


2:30 pm

Keynote Address 1: Igniting the Integrity Vibe – It’s Time to be Good

Dr Saundarya Rajesh, Founder-President, Avtar Group Followed by a Fire Side Chat with Vineet Handa, Kaizzen

3:15 pm

Keynote Address 2: How the World is Changing PR and How PR Should Change the World

Dr Michael Preuss, Head of Communications, , Bayer AG Followed by a Fire Side Chat with Tuhina Pandey, IBM India

4:00 pm

Tea / Coffee Break

5:00 pm

Keynote Address 3: Presentation of Studies - Reputation and Intangible Global Trends - Approaching the Future 2023

Clara Fontan, Director, Intelligence & Knowledge, Corporate Excellence - Centre for Reputation Leadership

5:20 pm

Special Session

5:45 pm

Keynote Address 4: Responsible Communication: Your Reputation, Your Influence, Your Role

Isabel Lara, Global CCO, NPR

Followed by a Fire Side Chat with Nikhil Dey, Adfactors PR

6:30 pm

Keynote Address

The World Public Relations and Communications Awards (For GA Board members and nominees only)

7:30 pm

The Sparkle Evening - Performance by Saxophone Subbalaxmi Followed by Wine & Beer

8:30 pm


7:15 am

Breakfast in respective hotels

9:15 am

Panel Discussion: Outlook of PR Education

Panelists: Amybel Sanchez de Walther, Dean - University Universidad de San Martín de Porres;

Silvia Arto, Vice President - Global Alliance and Chair of the European Regional Council;

Sia Papageorgiou, SCMP, Managing Partner - Centre for Strategic Communication Excellence;

Dr. Wole Adamolekun, Elizade University

Moderator: Hemant Gaule, SCoRe

10:15 am

Panel Discussion: How the World is Changing PR and How PR Should Change the World

Panelists: Fiona Cassidy, Immediate Past Chair - Public Relations Institute of New Zealand;

Hamilton Dos Santos, Executive Director - Aberje, Brazil;

Jaffri Amin Osman, Vice-President - Institute of Public Relations Malaysia (IPRM), Malaysia;

Justin Green, President & CEO - Global Alliance for Public Relations and Communication Management;

Paula Portugal Mendes, Director General - Associação Portuguesa de Comunicação de Empresa (APCE), Portugal

Moderator: Sumathi Chari, PRHUB

11:00 am

Tea / Coffee Break

11:30 am

Panel Discussion: Responsible Communication - Your Reputation, Your Influence, Your Role

Panelists: Ana Pista, Founder & CEO - Ardent Communications;

Beatrice Guay, Executive Director & Board Secretary - Chambre Huissiers de justice du Québec;

Boy Kelana Soebroto, Head of Corporate Communications - Astra & Chairman of Perhumas;

Jose Manuel Velasco, Head of the Executive Coaching area Llorente & Cuenca;

Peter Mutie, CEO - Peterson Communications

Moderator: Sudha Singh, The Purpose Room

12:15 pm

Keynote Address 5: Effective Brand Communication & its Impact on Society Ritu Jhingon, Group Director – Communications, Vedanta

12:30 pm

Keynote Address 6: Effective Brand Communication & its Impact on Society Subramanyeswar S. Group CEO, Mullenlowe Lintas Group & Chief Strategy Officer - APAC, Mullenlowe Group Followed by a Fire Side Chat with Gayathri Sharma, Rolls Royce

12:45 pm

Special Session: A Fire Side Chat Moderated by Gayathri Sharma, Rolls Royce

1:00 pm

WPRF Closes

1:30 pm

Lunch & PRAXIS Summit Check-in Opens

3:45 pm

Group Photograph

4:00 pm

Tea / Coffee Break

5:00 pm

#PRAXIS10 Opens: Welcome Remarks

5:15 pm

Felicitations: Comms News Hall of Fame & PRAXIS Partners

5:30 pm

Keynote Address 1: How Business Strategy Can Super-Charge your PR Efforts

Roopa Unnikrishnan, SVP, Strategy & Corporate Development, IDEX Corporation

Followed by a Fire Side Chat with Arijit De, BCW Global

6:15 pm

Keynote Address 2: Public Relations as a Management Function

Stephen Waddington, Founder & Managing Partner, Wadds Inc

Followed by a Fire Side Chat with Kiran Ray Chaudhury, 80 dB Communications

7:00 pm

Special Address: Leading from the front: A Roadmap for a Better Tomorrow

Bhaichung Bhutia, Former Captain - Indian National Football Team, Recipient of Arjuna Award & Padma Shri Honour in conversation with Sunaina Jairath, CRED

7:45 pm

Felicitations: Celebrating with PRAXIS All Timers & Contest Winners

8:15 pm

Super Night

Live Concert by Thaikkudam Bridge

8:30 pm

Drinks and Dinner

11:00 pm

Day Ends

7:15 am

Breakfast in respective hotels

9:15 am

Keynote Address 3: GenAI and the Future of Work

Jaspreet Bindra, Founder, The Tech Whisperer Followed by a Fire Side Chat with Archana Arora, ANTS Digital

10:15 am

Keynote Address 4: It’s Personal – The New Rules of Corporate Reputation

Rebecca Wilson, EVP - International, WE Communications Followed by a Fire Side Chat with Usha Iyer, Dr Reddy’s Laboratories

11:00 am

Tea / Coffee Break

11:45 am

Keynote Address 5: Horizon Scanning: How PR can Help Anticipate Future Trends

Farzana Baduel, CEO, Curzon PR

12:05 pm

Keynote Address 6: Using Behavioural Science to Power Public Relations

Shayoni Lynn, CEO & Founder, Lynn Group

12:30 pm

Special Session: A Fire Side Chat with Farzana Baduel & Shayoni Lynn.

Moderated by Arun Sudhaman, PRovoke Media

1:00 pm


2:15 pm

Keynote Address 7: Greenwashing: The Risks and Opportunities of Communicating Sustainability

Suzy Goulding, Head of Sustainability, APMEA, MSL Group Followed by a Fire Side Chat with Pooja Khan, Panasonic India

3:00 pm

Keynote Address 8: Values-Driven Leadership Drives Growth and Reputation - 7 Golden Rules

Peter Finn, Founding Partner, FINN Partners Followed by a Fire Side Chat with Shipra Singh, GE Healthcare

03:45 pm

Keynote Address 9

Prabha Narasimhan, Managing Director & Chief Executive Officer, Colgate-Palmolive (India)

Followed by a Fire Side Chat with Rajesh Mani, Ashok Leyland

4:30 pm

Keynote Address 10: Happy for No Reason

Mandira Bedi, Indian Actress, Anchor, Author & Fashion Designer In a Fire Side Chat with Diksha Sethi, Value 360 Communications

5:10 pm

Closing Remarks

5:15 pm


5:30 pm – 7:30pm


7:30 pm

Fulcrum Awards Night

9:00 pm

Music, Drinks & Dinner

11:00 pm

Day Ends

7:30 am

Breakfast in respective hotels and Check Out - Individuals are free to explore the city of Chennai on their own


PRAXIS 2023 registration only is Rs 40,000/- + GST (per person without stay). However, currently there are discounted options available until March 31st, 2023. This benefit is for individuals booking directly. This ticket is not transferable, non cancelable, and not refundable. This ticket includes access to the event, four major meals on two days. (2 lunches and 2 dinners with drinks on both nights). And access to Fulcrum Awards.

For group booking of four or more team members, the pricing till March 31st 2023 is Rs 35,000/- + GST per head. These tickets are transferable to any team member until June 30th, 2023. One will have to make their own arrangements for stay.


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