The Summit


PRAXIS is an acronym for the Public Relations And Corporate Communications India Summit. It is the world's largest festival of Reputation Management professionals (also know as Public Relations practitioners). The summit was born in November 2012 and travels to different cities annually. The organisers who comprise a dozen volunteers from different organisations do not repeat venues, speakers, bands and the menu.

The purpose of PRAXIS is to offer the fraternity a platform to gather, to learn, to share and to engage. In Latin, PRAXIS means 'to act' or 'to do'. During the two day summit over 500 professionals travel mainly form the three major metros to listen to speakers from India and overseas who share insights on a theme. A live music performance on the first night and the Fulcrum Awards, post PRAXIS on the second night make the experience lively.

The summit is supported by the leading PR firms based in India and is affordable to those who plan well in advance to attend. Participants include senior communications directors, CEOs of PR firms, middle management - both from consulting firms and in-house as well as representatives from support companies. The conference ensures that the audience stays in one or two official hotels which ensures bonding and time to connect. Reputation Today magazine was born at PRAXIS.

The Venue


PRAXIS Schedule


Day 1 (Friday, September 15th)

12.30 pm Venue check in and Lunch over Conversations  
1.30 pm Summit check In  
1.45 pm Welcome Remarks  
2.15 pm Inaugural Address Dr. Pragnya Ram
Group President: Communications and CSR, Aditya Birla Group on Role of Communications in Building Communities
2.45 pm Keynote 1 John Saunders (Global CEO – Fleishman Hillard) on Staying True to the Calling of Communications followed by a conversation with session chair Nandini Chatterjee (PwC)
3.30 pm Power Panel 1 Independent, Indian and Impactful: What sets them apart
(PK Khurana - Quik Relations, Xavier Prabhu - PR Hub, Pooja Pathak - Media Mantra, Ruby Sinha - Kommune, Moderated by Vrinda Walavalkar - Adfactors)
4.14 pm Keynote 2 Gabriela Lungu - Creative Leader & CMO, Notino on Creating a Culture of Creativity followed by a conversation with session chair Rakesh Thukral - Edelman India
5.00 pm Power Panel 2 Using the Power of Communications to take Healthcare Closer to Patients
(Nandini Goswami - Abbott, Vaishali Iyer - Novartis, Aparna Thomas - Sanofi, Moderated by Aman Gupta - SPAG Asia)
5.45 pm Tea Break and Group Photograph
6.30 pm Special Report by PRCAI
6.50 pm Special Address Francis Ingham - President, ICCO
7.20 pm Master Keynote 1 Mark Penn - Global CEO, The Stagwell Group on Microtrends 2.0 - The Small Forces Behind Tomorrow's Big Changes
8.10 pm Special Session Felicitations – Scholarship, Prizes
8.30 pm Cocktails and Dinner over Conversations
9.15 pm Live Concert
10.45 pm End of Day 1

Day 2 (Saturday, September 16th)

7.30 am Breakfast over Conversations (in respective hotels, until 9 am)
9.15 am Lucky Draw
9.20 am Remarks by the Chair of the Global Alliance
9.50 am Keynote 3 Rob Flaherty - Global CEO, Ketchum on What it takes to be a Fearless Communicator followed by a conversation with session chair Tara Roger Eliis - Mojo PR
10.30 am Power Panel 3 Corporate Communicators Leaders from Top 30 on The Habits of Top Corporate Communications Teams
(Sonia Huria - Viacom 18, Raza Khan - Bharti, Nitin Thakur - Max India, Poonam Kaul - PepsiCo India Moderated by Radha Roy - Ruder Finn India)
10.15 am Tea Break
11.40 am Keynote 4 Fred Cook - Global CEO, Golin on Being Relevance Obsessed and Relevance Equipped Communicators followed by a conversation with session chair Aakriti Bhargava - Boring Brands
12.20 pm Power Panel 4 A debate between Young Leaders from the 40 under 40 on In-House versus Consultancy
(Madhurjya Kotoky - Autodesk & Sheetal Singh - Micromax vs Ketan Jain - Text 100 & Deepa Jayaram - H+K Strategies, Moderated by Tanmoy Goswami )
1.00 pm Lunch Break
1.45 pm Keynote Address 5 Jennifer Foster - Global COO, WE Communications on Brands in Motion followed by a conversation with Carson Dalton - Facebook
2.40 pm Power Panel 5 Will Asia lead the way in the next wave of Creative Communications?
(Margaret Key - BM and Tim Sutton - Weber Shandwick, Moderated by Arun Sudhaman - The Holmes Report)
3.45 pm Keynote 6 Guillaume Herbette - Global CEO, MSLGROUP on Ensuring Influence and Impact in Building Campaigns followed by a conversation
4.30 pm Power Panel 6 Select Global CEOs on Communicating in the Age of Rage in partnership with The Holmes Report / The Master Keynote 2 with an eminent guest
5.15 pm PRAXIS closure Vote of Thanks and Awards to follow
5.30 pm Tea Break and Free Time for Conversations: 1 hour 30 minutes
7.00 pm Awards evening reception Organised by The Promise Foundation and PR Moment India
7.15 pm Awards ceremony begins
8.45 pm Cocktails, Conversations, Celebration Dinner and Dancing to the tunes of DJ music  

Day 3 (Sunday, September 17th)

6.30 am Morning Jog (optional) led by Anup Sharma  
7.30 am Breakfast at respective hotels  
10.00 am Check out with time for sight-seeing, conversations and relaxing  

PRAXIS Registration


Registration opens on October 1st, 2016

PRAXIS registration Registration (includes summit access and four major meals). Accommodation to be arranged by delegates. We have a few room inclusive packages. Rs 16,000 (full registration)

Early Bird pricing as follows

October Rs 6000
November Rs 7000
December Rs 8000
January Rs 9000
February Rs 10000
March Rs 11000
April to June Rs 12000
July and August Rs 15000

Summit Partners